Best in Beauty
The best case scenario: your clients step into your spa for a treatment and listen to your every skincare recommendation with rapt attention, returning home with a bag full of new goodies and your exact instructions for maintaining their post-treatment glow.
The realistic scenario: your clients go home. They forget what you told them. They reach for that same moisturizer they used before, regardless of what you recommended.
But, all it takes is a little follow-up finesse and retail that feels more like self-care than sales to point your clients in the right direction for their skincare journey while building loyalty. Let’s talk post-service retail.
Glad you asked. What it isn’t is a product suggestion tossed in at checkout while your client is fishing for their car keys. Post-service retail is the thoughtful, well-timed continuation of your expertise after the service ends. It’s the kind of communication and consistency that earns you the loyalty of customers who feel truly cared for.
It includes the recommendations you make in the treatment room, but it also shows up in:
Post-service retail can take on many shapes and sizes. There are endless ways to execute this kind of retail strategy, especially in a world dominated by digital communication.
But before you start feeling like you need to do everything and be everywhere all at once: take a breath. The goal isn’t to be everywhere you can be. It’s to try things out, see what resonates with your clients, and double down on what works for you and your business.
With that in mind, let’s explore a few post-service retail methods that might just be worth your time and your retail shelf space.
A day or two after a service, send a short, friendly text or email checking in—and casually mention the product you used or recommended. They don’t need to be long or overly professional. In fact, the best ones sound like something a skincare-savvy friend would send.
“Hey! I loved having you in this week. Just wanted to check in and see how your skin’s feeling after your peel. If you notice any dryness or flaking, the Face & Body Recovery Cream we talked about is great for that.”
Include a direct product link, or mention that it’s available at the front desk if they’re local. Bonus points for including a mini skincare tip or an educational reel they can watch on their own time.
How it builds loyalty: It’s thoughtful, specific, and keeps you top of mind without asking for a sale outright.
Develop a small card or printed handout that lists popular services and the top retail items to support treatment results at home.
How it works: It simplifies the decision-making process and lets the retail recommendation feel like a built-in part of the experience.
Offer a sample with a handwritten sticky note:
How it builds loyalty: Clients feel genuinely cared for. You’re not selling, but problem-solving. The moment they feel any post-treatment irritation or dryness, they’re going to feel comfortable reaching for the product, and potentially reaching back out to you to snag the full size.
Post-service retail can extend to your Instagram feed, Stories, or Reels—just remember to keep it educational, not overly salesy.
How it builds loyalty: The goal here is not to make the hard sell, but to stay top-of-mind, build trust, and help your clients feel supported even when they’re not in your treatment room.
You already know that what happens after a treatment matters just as much as what happens on the table. But your clients are only human, and they may need a gentle nudge to keep their skincare journey on track.
When you and your team approach retail with the same level of care and intention as your in-room treatments, it shows. Every post-treatment touchpoint becomes an opportunity to extend your expertise beyond the spa and stay present in your clients’ routines no matter where they’re headed next.
Start small. Stay consistent. Watch your post-service retail strategy grow into more than just a revenue stream. It has the power to become a relationship builder that keeps clients coming back, again and again.
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