Best in Beauty
The holiday season is a time of celebration, sparkling parties, and cherished time with friends and family. It’s also a time when everyone wants to look and feel their absolute best—making it a golden opportunity for spa professionals and estheticians.
‘Tis the season for your clients to seek out ways to refresh their skin, unwind, and step confidently into every festive occasion. By offering tailored treatments marketed with a bit of seasonal flair, you can promote your spa as a premier choice for pre-party self-care.
The hustle and bustle of the holiday season can take a toll on anyone’s skin.
We’re talking dry, tired skin from battling harsh winter weather—and that’s on top of the stress of a busy social season filled with events and parties. What people want most during this time are quick, effective solutions that don’t put a spanner in their stacked holiday agendas. This is where you come in.
Pre-holiday skincare treatments offer your clients a chance to rejuvenate their skin, ensuring they look radiant for every party, photo opportunity, and family gathering. As peak party season approaches, leverage your marketing channels to remind your clients that holiday skincare treatments can bring back a healthy glow—one that lasts during all of their celebrations.
Spread the word about your spa’s services through email newsletters, social media, and in-spa signage. Here are a few holiday spa marketing strategies to get you started!
We can’t say it enough: winter can be seriously tough, leaving it dull and dry thanks to cold temperatures and dry indoor heating. This season, it’s all about finding ways to brighten and hydrate—and making sure your clients know your spa is the go-to spot for their winter self-care. As you fill up your end-of-year schedule, highlight treatments that help bring back that glowy, radiant look, even in the chilliest months.
Microdermabrasion is a go-to treatment for gently buffing away dead skin cells and uncovering a fresh, glowing complexion. It’s a great way to help your clients tackle winter skin woes and feel their best for all those holiday events. Clients can feel confident walking away with a smoother texture, a brighter glow, and skin that soaks up products better than ever with enhanced product absorption. It’s the perfect reset—plus, it sets the stage for your clients to keep their skin looking amazing all season long with their favorite skincare routine!
LED light therapy is a must-try treatment for anyone looking to boost their skin’s health and natural glow, especially during the winter months. This non-invasive option is a favorite because it works wonders by stimulating collagen production, calming redness, and giving skin that lit-from-within radiance. It’s also incredibly versatile and can be tailored to different skincare goals, whether clients want to tackle fine lines, soothe irritation, or simply brighten up their complexion. Highlight this service in your winter promotions as the ultimate self-care upgrade—your clients will love it, and their skin will thank you!
By spotlighting a variety of treatments, you can attract a diverse clientele and help everyone achieve their most luminous, hydrated skin this winter.
If you’re looking to boost retail sales and treatment bookings, the Ultraceuticals A-Zyme® Peel is the ultimate seasonal highlight. This fast-acting treatment delivers exceptional results by harnessing the power of bromelain and retinol, making it a game-changer for treating dull and acne-prone skin.
During the holiday season, the A-Zyme® Peel also offers clients an effective way to bring brightness and luminosity back into their skin—but also an opportunity to develop those results throughout the season. In addition to immediate improvements in the skin, this formula delivers optimal results two-weeks post-treatment.
This season, take advantage of our special promotion for spa professionals: buy 1 pack of 10 A-Zyme® Peel Treatments by Ultraceuticals, get 1 Pre-Peel Skin Preparation Free. Connect with us for more information!
Providing a truly memorable spa experience goes beyond the service your clients receive during their visit. Following up with thoughtful insights to help them enhance and maintain the results of their treatment is just as important.
After their appointment, guide your clients toward the best products to support their skin’s needs, such as gentle, hydrating cleansers to soothe skin post-exfoliation or rich moisturizers to lock in hydration and amplify the benefits of their treatment.
During the holiday season, take your follow-up communication to the next level with festive touches. Share warm holiday wishes, express gratitude for their support throughout the year, and let them know how much you value them as a client.
During the holiday rush, your clients will be on the lookout for exciting discounts and seasonal deals. Stand out by offering festive incentives that not only catch their eye but also create a sense of urgency, encouraging them to book their treatments well ahead of the season’s celebrations.
These holiday offers could be in the form of…
Festive promotional ideas like these can also be incorporated into a larger strategy—like hosting an in-spa event to showcase your offerings. Looking for more inspiration? Check out our guide to planning a standout spa event this holiday season!
The holiday season is a busy time for everyone, but it’s also filled with exciting opportunities for spa professionals and estheticians to boost their business. If you’re ready to elevate your marketing strategy and make your spa shine this holiday season, check out our additional resources below for tips that truly sparkle!
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