Best in Beauty
The holidays are the perfect time of year for spas to spotlight their services, engage current clients, and attract new ones in exciting and festive ways. With a comprehensive menu of treatments and high-end products, your spa is a refuge from the bustling holiday season that offers clients the chance to relax after a long year while finding the perfect gifts for their loved ones.
Making the most of the end-of-year festivities means getting ahead of the holiday rush and planning long before Black Friday arrives. Here’s our guide for spa owners strategizing holiday promotions now to make way for a bright holiday season this year.
Heading into the holiday season, craft a timeline of special spa promotions and upcoming events to get ready to capitalize on holiday sales opportunities as they arise rather than scramble to make decisions on the fly.
A clear, organized schedule gives spa owners the ability to see the holidays through a broad lens and buy time to prepare for each event and sales opportunity accordingly. While building your holiday calendar, you and your team can also set high-level goals for the season and align special offers with key dates like Black Friday, Small Business Saturday, and other key holiday shopping weekends.
Thoughtful scheduling will ensure that your marketing messages are consistent and coordinated across your marketing channels, too. From your social media presence to email newsletters, each piece of your marketing outreach can be tailored to your specific sales and messaging goals.
With a high-level holiday season strategy in place, it’s time to stock your spa shelves. When the holidays are bringing waves of clients into your spa looking for gifts, the last thing they’ll want to hear is that you’re out of stock on certain items for the season. Pre-order items to provide your spa with a strong foundation for the holiday season and prepare for whatever the year’s busiest shopping season might bring.
Before demand increases leading up to the holidays, pre-order items for your holiday and Black Friday deals. Stocking up early will save you the stress of shortages and allow you to meet demand throughout the entire season—from the moment early bird shoppers arrive at your spa to the minute those last-minute buyers leave just days before Christmas.
Pre-ordering also offers a unique opportunity to engage your clients. While you’re preparing your own shelves for a busy winter ahead, urge your clients to do the same. Share your anticipation of high-demand periods with your clients and market pre-ordering as a way to get ahead of the rush. Create these limited-time opportunities to engage audiences on social media and email marketing blasts—a strategy that’s especially effective ahead of the holidays.
These time-sensitive sales have the power to engage your current clientele while also attracting new customers. Those who might be curious to shop at your spa might be enticed by the limited-time offer, giving them a reason to act as soon as possible.
Black Friday shopping has changed and evolved substantially over the years, but one fact remains the same: the day after Thanksgiving continues to be responsible for billions of dollars in holiday sales both in-store and online.
Celebrate the shopping festivities with Black Friday spa deals and events. Create promotions that are unique compared to sales hosted during other seasons, offering value to your holiday customers that feels genuinely exclusive to the time of year. Implementing these kind of promotions could look like:
An Exclusive Black Friday Spa Package. Bundle services together at a price exclusive to clients visiting you on Black Friday or throughout Black Friday weekend.
In-Spa Flash Sales on Services & Products. Give your clients a reason to visit you during certain times of the day with limited-time sales on products and services (i.e., half off luxury skincare between 10AM and 1PM).
In the spirit of unique holiday season deals, consider building festively-themed bundles for your clients to gift to their loved ones (or to themselves—some might not be able to resist a good opportunity to treat themselves!).
Holiday Treatment & Product Packages. Bundle products and services you want to build demand for your pre-ordered products or use seasonality as inspiration. Build winter skincare kits with items chosen specifically for combatting conditions during the cold, dry winter months. Pair products that, together, can improve skin hydration and brighten a dull complexion, combining cleansers with moisturizing formulas like Ultraceuticals Vitamin C serum.
Prepaid Holiday Treatments for the New Year. Consider offering discounts for clients who prepay for multiple sessions of their favorite services. Alongside end-of-year messaging, these prepaid bundles could be a great way to attract existing and new clients for services throughout the new year ahead, while throwing in a bonus (i.e., book three facials, get the fourth one free).
Busy shopping and limited-time deals aside, the holiday season is ultimately about gratitude. While boosting holiday sales is crucial, don’t forget that this time of year is a fitting opportunity for client appreciation and implementing a thoughtful retention strategy for the new year ahead.
Show your clients that you value their support during the holidays. Alongside product and treatment purchases, reward gift-givers with bonuses like:
Your clients will either keep these benefits for themselves or use them as gifts for another loved one. Either way, you’ll have shown your appreciation for your current client—and potentially gained multiple new customers with a single transaction.
With a clear holiday plan in place, you can focus on delivering a spa experience that impresses your clients during the holiday rush—not only boosting your bottom line, but also encouraging repeat business into the new year.
For spa owners looking to get ahead of their holiday season planning and boost holiday inventory, we’re offering 6 free Ultra C Firming Serums for every $1,500 spent on Ultraceuticals holiday stock. Learn more and pre-order skincare inventory for your spa here.
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