Best in Beauty
Mother’s Day is right around the corner—both a heartwarming holiday and an opportunity for spa owners and estheticians to shine. It’s the perfect time to help your clients treat the moms in their lives (or themselves!) to a little well-deserved TLC.
The best part? With the help of smart promos and thoughtful spa marketing strategies, you can create something that feels extra special to boost bookings and retail sales—without working overtime to pull it all together.
Keep reading for easy, fun, and totally doable Mother’s Day spa ideas that clients will love.
Let’s be real: gift cards basically sell themselves, especially for a holiday like Mother’s Day. They’re quick, easy, and make the giver look thoughtful without having to guess what kind of facial Mom prefers. A win-win.
How to make the most of them:
Gift cards are also perfect if you’re tight on time or resources. They require almost zero prep, but can still feel personal when done right. Another win-win.
But, if you’re able to dedicate some prep-time to your Mother’s Day spa marketing: set up a gift-giving section near checkout. Add a sign like “Last-Minute Gifts That Don’t Feel Last-Minute” or “Gifts She’ll Love” with gift cards, themed gift bundles, service bundles, and more to entice your clients.
Speaking of service bundles…
Facials are always a fan favorite, especially for gift-giving. But instead of offering your standard menu, create a limited-edition option that feels more elevated and giftable to make an impact this Mother’s Day.
For example: Pair your facial service with the Ultraceuticals Ultra Brightening Serum—a new formula for unlocking luminous skin. An elevated new installment to the Ultraceuticals Brightening line, this is a high-performance, science-backed treatment that brightens dull, tired skin, making it a showstopper for reviving skincare routines for spring.
Vegan-friendly and non-comedogenic, the serum targets uneven tone with key ingredients like Niacinamide, Hydroxyresveratrol, and Acetyl Zingerone, all while supporting faster renewal of the skin’s surface for a smoother, brighter look.
How to position it:
In-store and online gift bundles are a great way to increase average spend while making gift-giving easier for your customers. Think of these like spa-themed care packages that anyone would love to unwrap—but especially a mom looking forward to treating herself on her special day.
What to include:
If your spa is open on Mother’s Day weekend, hosting a special event day can create memorable moments for your clients—not to mention giving them a great excuse to book something meaningful for someone they love.
Invite clients to the spa to celebrate this heartfelt holiday, whether it’s for a mom-and-me spa day, a girls’ outing, or a solo self-care visit.
Some additional marketing advice to keep in mind: make your Mother’s Day festivities Instagrammable. Consider creating incentives for sharing photos on social media, like a giveaway for those who tag you or your spa. You could even set up a branded photo spot for people to snap a pic and inspire them to share their experience!
Remember: planning an effective holiday marketing strategy doesn’t have to be overwhelming. From this list, choose one or two ideas that feel doable for you, and add your own personal flair. Keep the messaging joyful and true to your brand.
At the heart of every Mother’s Day campaign is one powerful idea: making someone feel seen, appreciated, and cared for. Mother’s Day can be a rewarding opportunity for you and your clients when your spa becomes a place where that kind of connection happens.
As you’re planning the rest of your 2025 calendar, check out these additional resources for tips to keep your brand top-of-mind, no matter the season.
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