Edgeless Beauty Pro was founded in 2020. As a distributor for the Best in Beauty, we work with spas and skincare professionals to help grow their business. Collectively, our team has over 50 years’ experience in providing education, sales and event support to our brand partners. We are the proud distributors of Ultraceuticals, Lash Addict and Diamond Tome Microdermabrasion.
In combination with our family brand, Edgeless Beauty Group, we celebrate big thinking, and a fearless pursuit of future innovation. It is at the core of what we do, who we are, and what our brands stand for. It is within this limitless expanse that artistry, innovation and creativity have space and opportunity to develop.
Susan Haise is an award winning, innovative business leader who changed the beauty industry in Milwaukee, Wisconsin by starting the first day spa in 1993. Susan opened her line of local Neroli Salon & Spas in 1993 and shortly after, opened two beauty institutes in 1994 - The Institute of Beauty and Wellness and Aveda Institute Madison.
Today Edgeless Beauty Group is the holding company for multiple additional brands in the cosmetic industry. These multiple brands are; The Institute of Beauty & Wellness, Aveda Institute Madison, Neroli Salon & Spas, Skn Bar Rx, Lash Addict, Urban Ayurveda, and Edgeless Beauty Pro.
Susan’s passionate commitment to the guest experience, caring for her team and education is what drives her. Being technically licensed in hairdressing, a Cidesco Diplomat in esthetics and a seasoned educator provide her with an important business perspective for the needs of the guest and her team.
designed to help you grow and strengthen your business
Unparalleled Account Support
Comprehensive Education
Marketing Support
Join our beauty pro community and be the first to know about new product launches, expert tips, and exclusive offers—all delivered straight to your inbox. Perfect for estheticians, stylists, and skincare professionals.
Discover best practices in elevating your salon or spa to success, including marketing tips, event-hosting hacks, and staying on top of the latest industry trends.
