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About Us

Edgeless Beauty Pro was founded in 2020. As a distributor for the Best in Beauty, we work with spas and skincare professionals to help grow their business. Collectively, our team has over 50 years’ experience in providing education, sales and event support to our brand partners. We are the proud distributors of Ultraceuticals, Lash Addict and Diamond Tome Microdermabrasion.

In combination with our family brand, Edgeless Beauty Group, we celebrate big thinking, and a fearless pursuit of future innovation. It is at the core of what we do, who we are, and what our brands stand for. It is within this limitless expanse that artistry, innovation and creativity have space and opportunity to develop.

Susan Haise

Edgeless Beauty Group CEO

Susan Haise is an award winning, innovative business leader who changed the beauty industry in Milwaukee, Wisconsin by starting the first day spa in 1993. Susan opened her line of local Neroli Salon & Spas in 1993 and shortly after, opened two beauty institutes in 1994 - The Institute of Beauty and Wellness and Aveda Institute Madison. 

Today Edgeless Beauty Group is the holding company for multiple additional brands in the cosmetic industry. These multiple brands are; The Institute of Beauty & Wellness, Aveda Institute Madison, Neroli Salon & Spas, Skn Bar Rx, Lash Addict, Urban Ayurveda, and Edgeless Beauty Pro.

 

Susan’s passionate commitment to the guest experience, caring for her team and education is what drives her. Being technically licensed in hairdressing, a Cidesco Diplomat in esthetics and a seasoned educator provide her with an important business perspective for the needs of the guest and her team.  

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Alicia Warner

Director of Sales and Education with Edgeless Beauty Pro

Alicia Warner is not just a seasoned professional in the aesthetics industry; she's a passionate educator dedicated to empowering individuals and businesses alike. With 14 illustrious years in the aesthetics arena, her expertise encompasses makeup, skincare, injectables, and cutting-edge devices.

 

Alicia's educational background is as diverse as her skills in the aesthetics field. Holding a bachelor's degree in mass communications, complemented by a minor in film and photography, Alicia's keen eye for detail and creative flair are evident. As a trained aesthetician and certified injector, her hands-on approach has beautified countless individuals and brought confidence to many.

 

However, beyond her aesthetic pursuits, it's her master's degree in education that speaks volumes about her core core philosophy. For Alicia, knowledge is the cornerstone of empowerment. With the firm belief that "knowledge is power," she is fervently committed to serving as a guiding light in the industry. 

To those fortunate to collaborate with her, Alicia's message is clear: "I am here not just as a professional but as your biggest support system. I aim to be a valuable resource, assisting and bolstering you or your business on the path to success.

Angelica Caravella

Edgeless Beauty Pro Regional Educator

After Angelica earned her bachelor’s degree in business, she went on to earn her certification as an esthetician in the beauty industry.  After 11 years of experience as both a technician and trainer for new Estheticians, Angelica discovered her true passion for education. 

 

She attended training for advanced esthetics and moved into a medical setting, performing more in-depth treatments such as microneedling, laser skin resurfacing and laser hair removal.  Angelica soon discovered Edgeless Beauty Pro and fell in love with Ultraceuticals. This led Angelica to her current role as the Regional Educator for Ultraceuticals. 

Unparalleled Account Support

  • Strategic Marketing
  • Retail Support
  • Merchandising

Comprehensive Education

  • Consistent Education to support team
  • Virtual and Regional Opportunities
  • Ultra Mentor Program

Marketing Support

  • Social media tiles
  • Professional portal
  • Influencer program
  • Event support
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Discover best practices in elevating your salon or spa to success, including marketing tips, event-hosting hacks, and staying on top of the latest industry trends.