Of all the skin concerns that walk through the door to your business, anti-aging is at the top of the list. In fact, consumers spent $44.76 billion in 2022 on anti-aging products, and that number is expected to grow to $58 billion by 2027. The market is saturated with anti-aging products and for the consumer, it can be overwhelming and frustrating to narrow down the best skin care routine to address this paramount concern. The best way to guide your client in determining the best skin care regimen is to keep it simple and build gradually.
Ultraceuticals is Australia’s top cosmeceutical grade skin care line for the last 25 years that is growing in the US market. The brand’s philosophy of a progressive, not aggressive approach to skin care is aligned with this type of approach of keeping the routine simple and building active ingredients slowly into the regimen.
Before diving into these products specifically, lets back up and talk about what a skin care routine looks like for aging concerns. Simply put, the best way to address aging is to cleanse, treat, moisturize, and protect.
Cleansing is the essential first step. This is so important because the skin encounters many environmental aggressors throughout the day such as pollution, smoke, even heat and air conditioning. All these conditions can negatively effect and create oxidative stress on the skin. Cleansing should be done both morning and night. The morning cleanse can often be skipped or forgotten about but is just as important due to the fact that your body does all of its reparative work while you sleep at night and therefore will have dead skin buildup that needs to be removed first thing in the morning. The beauty of the Ultraceuticals range of cleansers is that they are all designed to be PH balanced, so they will effectively cleanse the skin without stripping the skin of its vital moisture barrier.
Treating the skin is the next step but will look different in the morning than at night.
In the morning, vitamin C is an important antioxidant that has numerous benefits to the skin, including firming, strengthening, and brightening. The Ultraceuticals Ultra C range has two vitamin C options for every skin type that has proven delivery systems that will optimally perform to get the best benefits of this very important ingredient.
At night, ingredients that will aid in repair are essential to an anti-aging routine.
Retinol has a plethora of benefits when it comes to repairing the skin, including stimulating collagen production, reducing fine lines and wrinkles, and strengthening the cellular make up of the skin. The Ultraceuticals Ultra A range not only includes a highly performing delivery system of vitamin A (retinol), but also ingredients such as antioxidants, hydrators, and anti-inflammatories so that the vitamin A is delivered
Another innovative Ultraceuticals product that will compliment an aging nighttime routine is the Ultra DNA3 Complex Recovery Night Cream. In this unique formulation, the delivery system consists of a combination of enzymes that work with your body’s repair process to deeply nourish and restore hydration.
Moisturization is also key to the anti-aging skin routine. After treating the skin, both in the morning and at night, it’s important to then seal those ingredients in with moisturizing. The Ultraceuticals Ultra moisturizer range is scientifically researched and tested to provide therapeutic benefits to the skin. They are designed with ingredients that mimic human skin, which allows for better absorption to the skin.
Lastly, protection is the last step to an anti-aging skin care routine. There are two layers of protection that are important to remember, free radical oxidative stress and UV sun exposure. Both can damage the skin and cause premature aging. The Ultraceuticals Ultra Protective Antioxidant Complex is a potent blend of antioxidants that will protect the skin from free radical damage. It also has an additional bonus of acting as a primer for sunscreen and makeup! The Ultraceuticals Ultra UV Mineral Defense SPF 50 sunscreen is the final step in a protective routine that will protect the skin from the sun. The formula is light and contains zinc oxide, which makes it a mineral sunscreen without harsh chemicals.