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Top 8 Reasons to Sell Award-Winning Skincare

Integrating award-winning skincare into your salon or spa’s inventory selection isn’t just about products; it’s a strategic move toward enhancing your spa or salon’s overall appeal, reputation, and success.

Integrating award-winning skincare into your salon or spa’s inventory selection isn’t just about products; it’s a strategic move toward enhancing your spa or salon’s overall appeal, reputation, and success.

 

Award-winning skincare is an investment that not only captivates clients with top-tier results but also solidifies your establishment as a go-to destination for those craving nothing less than excellence in their wellness and beauty rituals.

The Importance of Award-Winning Skincare

1. Credibility and Trust

Winning awards adds credibility to a skincare brand or product. Consumers often associate awards with quality and effectiveness, leading to increased trust in the brand. The trust of award-winning skincare can be a powerful factor in a consumer’s decision-making process.

2. Market Differentiation

In a crowded skincare market, winning awards helps a brand stand out from the competition. It provides a clear differentiator, making it easier for consumers to choose among various options.

marketing differentiation in award-winning skincare
validation of efficacy in award-winning skincare

3. Validation of Efficacy

Awards serve as external validation of a product’s efficacy. When a skincare product receives recognition from industry experts or prestigious awards, it reinforces the idea that the product delivers on its promises.

4. Increased Visibility

Award-winning skincare often receives more media coverage and attention in the press. This increased visibility can lead to higher brand awareness and attract new customers who are drawn to the product’s success.

5. Consumer Perception

Consumers perceive award-winning products as being of higher quality and superior to their competitors. This positive perception can influence purchasing decisions and contribute to the overall success of a skincare brand.

6. Marketing Content

The accolades of award-winning skincare can be used as powerful marketing content across various platforms, including websites, social media, and advertising. Highlighting awards in promotional materials can catch the eye of potential customers and reinforce the brand’s positive image.

consumer perception in award-winning skincare
repeat business in award-winning skincare

7. Competitive Advantage

Having an award-winning skincare product provides a competitive advantage. It signals to consumers that the product has been recognized as exceptional within its category, giving the brand an edge over competitors.

8. Repeat Business and Loyalty

Satisfied customers who initially tried the product due to its award-winning status are more likely to become repeat customers. The positive experience associated with the award may foster brand loyalty.

Award-Winning Skincare for Your Business: Ultraceuticals

Now that you understand the importance of selling award-winning skincare at your salon or spa, which brand do you go with?

 

Ultraceuticals has received numerous award wins and nominations over its 25 years in the business. Here are a few of their most recent accolades:

American Spa – Professionals Choice Awards 2023

American Spa Awards 2023_Website Render_1 award-winning skincare
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Ultraceuticals’ Vitamin C Range has been selected as a Finalist in the category of Favorite Vitamin C Line for the 2023 American Spa Professional’s Choice Awards. This range includes the Ultra C Firming Serum, Ultra C Firming Concentrate, and Ultra C Firming Eye Cream.

 

These awards aim to acknowledge exceptional products, equipment, and professionals within the spa and wellness industry. They span various categories, encompassing skincare, equipment, technology, and more.

 

The selection process involves estheticians, spa directors, and managers casting votes for their favorite products and brands across different categories. The objective is to spotlight products and services that have made a notable impact on the spa and wellness industry.

Prevention Australia’s 2023 Best of Beauty Awards

Prevention Award Winners (1) in award-winning skincare
Prevention Award Winners in award-winning skincare

The prestigious annual Prevention Best of Beauty Awards highlight the best beauty products for women over 40. The awards meticulously acknowledge products that consistently fulfill their promises, boast effective ingredients, and contribute to enhancing the look and feel of the skin.

Endorsed by their expert panel, which includes dermatologist Dr. Eleni Yiasemides, acclaimed over-40s makeup expert Amanda Ramsay, and Prevention beauty editor Cecily-Anna Bennett, these skin-loving standouts have undergone thorough testing and garnered recommendations.

 

Ultraceuticals’ Ultra A Perfecting Serum won “Best Vitamin A Serum” and the Ultra DNA3 Complex Recovery Night Cream won “Best Night Cream.”

David Jones 2022 Beauty Awards

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The David Jones Beauty Awards celebrate cult favorites, timeless classics, and highly sought-after beauty essentials. In its fifth edition, its expert panel meticulously selected the most outstanding offerings in makeup, skincare, fragrance, and haircare. Ultraceuticals’ Ultra UV Protective Daily Moisturiser SPF 50 Mattifying was voted “Best in SPF.”

 

These awards showcase the products that have significantly transformed the beauty routines of its discerning judges, a collection of individuals with diverse industry experiences:

 

  • Philippa Moroney, Editor-in-Chief of JONES
  • Eleanor Pendleton, Founder of Gritty Pretty
  • Nigel Stanislaus, Make-Up Artist
  • Max May, Hair and Make-Up Artist
  • Ingrid Seaburn, Celebrity Facialist and Skin Health Expert
  • Jessie Whittaker, Founder of The Calmm and Wellness Expert
  • Diandra Politano, Skin Therapist

Dermascope’s 2023 Aestheticians’ Choice Awards

The Aestheticians’ Choice Awards (ACAs) stand as a tribute to excellence within the industry, recognizing top-tier brands, products, and professionals. Distinguished across a wide spectrum, the awards cover body-care products, cleansers, masks, hair-removal products, exfoliants, serums, toners, moisturizers, sunscreens, cosmetics, equipment, and licensed professionals.

 

Every year, subcategories are meticulously selected within each main category. Esteemed skin care professionals actively participate by nominating the top four semi-finalists for each subcategory. The final determination of category winners takes place through a reader-driven voting process on DERMASCOPE.com. This ensures that each award recipient holds the prestigious title of being aesthetician-approved.

 

The Ultra Brightening Foaming Cleanser was voted “Best Foaming Cleanser” for 2023.

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Hi Best Beauty Buys in award-winning skincare

HI STYLE 2023 Best Beauty Buys

HI STYLE is a fashion retailer in Malaysia that stays up to date on the latest trend forecasts regarding style and beauty.

 

These awards showcase the absolute best in beauty products across their site. Ultraceuticals’ Ultra Calming Cleanser was voted “Best Cleanser For Sensitive Skin in 2023.

Interested in bringing Ultraceuticals' award-winning skincare line into your salon or spa? Reach out to your Account Executive or fill out our wholesaler form to get started with Edgeless Beauty Pro today!

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