At Edgeless Beauty Pro, our Gift with Purchase (GWP) program is designed to do more than reward your orders. It gives you valuable opportunities to attract new clients, increase retail sales, strengthen client loyalty, and grow your skincare business.
The complimentary products you receive can become powerful marketing tools when used strategically. Instead of simply placing them on your retail shelves, consider incorporating them into promotions that encourage repeat visits, larger purchases, and client referrals.
Here are some ways to maximize your Gift with Purchase and grow your business.
1. Buy Three, Get One Free
One of the easiest ways to increase retail sales is by offering a Buy 3, Get 1 Free promotion. This encourages clients to purchase a complete skincare routine instead of individual products while introducing them to products they may not have tried otherwise. Additionally, when clients discover new favorites, they’re more likely to return for future purchases.
Create bundles featuring products that work well together, such as:
- Cleanser, serum, and moisturizer
- Two products from the same skincare collection
- Products designed to target a specific skin concern
2. Reward Larger Purchases
Encourage clients to spend a little more by rewarding higher-value purchases. Clients often increase their spending to qualify for an added incentive, making this an effective strategy for boosting retail revenue.
For example,
- “Spend $200 on skincare and receive a complimentary product”
- "Receive an upgraded gift, when you spend $300 or more”
3. Pair Gifts with Professional Treatments
Use your complimentary products to enhance your treatment offerings. Pairing retail products with professional services adds value to each appointment while helping clients maintain their results at home.
For example, promotions can include:
- “Book a chemical peel and receive a complimentary take-home product”
- “Schedule a facial package and receive a travel size skincare essential”
4. Create Exclusive Skincare Bundles
Limited-time skincare bundles create excitement and encourage clients to purchase complete regimens. These curated bundles make shopping easier while increasing the average retail purchase.
Bundle your complimentary product with retail favorites to create seasonal or treatment-focused collections, such as:
- Brightening Bundle
- Hydration Essentials Kit
- Acne Support Collection
- Healthy Aging Routine
5. Introduce Clients to New Products
Complimentary gifts are a great way to introduce new products to clients and results in more future purchases as many clients who try a product and see results become repeat purchasers. You can use the product as a complimentary gift after a skin consultation or simply encourage clients to experience a new category in their skincare routine.
This can also be a good way to introduce new products to team members. For example, the individual with the most Ultraceuticals sales this month will receive the GWP. The complimentary product gives you the chance to create healthy competition amongst team members as well as giving them the opportunity to try new products.
6. Reward Client Loyalty
Small gestures often leave a lasting impression and help build long-term client loyalty. Another option for your complimentary gift is to show appreciation to your most loyal clients with GWP products as exclusive rewards. This could include birthday gifts, Loyalty program milestones, or anniversary gifts for long-term clients. Showing appreciation for your loyal clients strengthens relationships and encourages repeat business.
7. Run Referral Promotions
Word-of-mouth marketing remains one of the most effective ways to grow your client base. Referral promotions create value for both new and existing clients while expanding your reach.
For example, expand your clientele by saying
- “Refer a friend and both clients receive a complimentary skincare product”
- “Book your first treatment and receive a welcome gift”
8. Host Limited–Time Events
Another option to create excitement is with promotional events. During these events, clients who purchase featured products can receive one of your Gift with Purchase items ‘while supplies last’.
For example, types of events:
- Skincare consultation events
- Product launch parties
- Seasonal promotions
9. Add Value to Memberships
If you offer memberships or treatment packages, you can include the complimentary products as an exclusive member benefit. This will increase the perceived value of your membership programs and encourage more renewals.
For example,
- “Join our skincare membership and receive a complimentary retail product”
- “Renew your membership this month to receive an exclusive gift”
10. Create Social Media Giveaways
You can use one or two complimentary products to generate online engagement. To increase your visibility while introducing your practice to new clients, create social media giveaways.
For example, you can ask your followers to
- Follow your account
- Like the post
- Tag friends
- Share the post to their stories
Make Every Product Expand Your Business.
Your Gift with Purchase is more than a complimentary product. It gives you that it’s to increase retail sales, encourage larger purchases, reward loyal clients, and attract new business.
With a little creativity and planning, your complimentary products can become valuable marketing tools that support long-term business growth and deliver additional value to your clients’ purchases.
The next time you receive a Gift with Purchase, do more than just place it on the shelf. A strategic promotion can turn one complimentary item into stronger client relationships, increased retail revenue, and lasting business success.
