Local SEO: How to Make Your Spa Stand Out Online 

If you own or manage a spa, one of the most challenging aspects may be learning how to market your business online. Having an online presence is becoming increasingly important in differentiating your spa in your community. This blog can help you understand how it all works!

What is Local SEO?

When learning digital marketing, you may come across the term “SEO” frequently. SEO stands for “search engine optimization,” and it refers to the process of increasing the number of visitors to your website via search engines. Local SEO is a strategy that helps your business appear more prominently in Google’s local search results. Local SEO can benefit any business that has a physical location or serves a geographic area. It can help you grow your business if you search Google for any important keywords related to your business.

The better optimized your digital information is to appear in these search results, the more likely it is that people will find your business online. Local SEO is simply optimizing your online presence so that you can be found in local searches, such as “spa near me.”

Why is it important?

While SEO is a complex and nuanced area of digital marketing, any business owner or manager should have a basic understanding of the fundamentals. Because most people now use the internet to research and form opinions about local businesses, your spa’s online presence is critical. If your spa’s website or online assets are missing or set up in a way that makes it difficult for search engines to find you, potential clients will have a difficult time finding you. One of the most significant advantages of using local SEO is increased traffic to your website and specific webpages. Local website traffic can increase the visibility of your website, directly increase sales, and make your brand name more recognizable to a local audience. This is especially useful for small, local businesses that are looking to promote their business from within a small geographic area.

Any tips?

When thinking about how your spa can appear on the first page of results, focus on these areas: Optimize for Google My Business, NAP, Get more reviews, and Website.

Optimize for Google My Business

Google claims that local results favor the most relevant results for each search and that connecting businesses with complete and accurate information with relevant searches is easier. Having said that, it’s critical that customers are aware of your services, location, and hours of operation.

To optimize your profile, you should:

  1. Fully populate your profile
  2. Fill out your description
  3. Keep your hours updated
  4. Select the appropriate business categories
  5. Choose all applicable attributes
  6. Confirm your location

NAP (Name, Address, and Phone Number)

NAP stands for Name, Address, and Phone Number. It refers to the company’s name, address, and phone number you use on any site where you appear. NAP is essential for businesses that want to rank organically when a customer or potential prospect conducts a local search.

You may wonder why this is significant. Your NAP is what makes you show up in geotargeted searches. If you don’t include NAP on your website and social media profiles, search engines won’t know where to show your business when someone searches for your products or services in their area. Though search engine algorithms are not publicly disclosed, many SEO experts believe that major search engines such as Google cross-validate the legitimacy of businesses by referencing a business’s NAPs as they appear on multiple websites. Websites that search engines do not believe are legitimate will not be prioritized. As a result, NAPS are crucial for SEO and local search queries because matching NAPs signals legitimacy, increasing the likelihood that your business will rank well.

Get More Reviews

With your online listings in place, you can now start accumulating online reviews. A lack of Google, Facebook, and Yelp reviews, as well as fake reviews from staff members, can make a spa appear untrustworthy to those looking for a new spa. Simply asking your customers for feedback is the most effective method. Ideally, you should ask a few questions after your treatment at the front desk. Work this into your regular conversation while your client is paying or rebooking. If they enjoyed their treatment, thank them and suggest that they leave a review, mentioning that they can find you on Google, Facebook, and Yelp. When customers leave a review, make sure to “like” it and respond to it as soon as possible. This personal touch will be greatly appreciated by your customers, and you may notice that it encourages even more conversation and positive reviews.


You need a website, if you don’t already have one. Consider your website to be an online extension of your company. This is your one and only digital asset where you can share information such as your hours, services, and mission. Social media accounts and review platforms are more like rented spaces that serve as a place to connect with others in the end. Your website, as an owned space, serves as the digital presence of your brick and mortar business. There are numerous options for quickly putting together a website with no coding skills required! Typically, with pre-set layouts and designs that make the process easier than ever. On your website you will need to include SEO Keywords and links! Together, these resources help your spa obtain the web exposure it deserves while streamlining the digital marketing procedure. Your company is more likely to show up when new individuals perform an online search if it has a website, business listings, and reviews. This opens the door to new customers.

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