For example, let’s say a client comes in for a customized facial.  You can build in the cost of a skin analysis into the treatment so there is no push back from the client as to why they don’t need this today.  You explain how you’re going to be able to really take a closer look at her skin and from there we can better recommend products for at home care, as well as what products should be used in the treatment to better address the skin. The client is excited to see what their skin looks like but is also concerned she or he hasn’t been wearing sunscreen over the years like they should (no worries, we have a fix for that too!). Let’s say the client’s main concern from the images was in fact sun damage.  You can customize the facial to focus on this concern based on the images taken, and you can also talk to the client about some of the other devices you offer in the spa, i.e., Diamond Tome Microdermabrasion Machine, to address this concern even more so. This is also such a wonderful opportunity to speak to the client after the treatment about home care, for example Ultraceuticals Ultra Brightening Serum, along with the Ultra Brightening Moisturiser Cream  You can then talk to the client about their follow up appointment, and possibly purchasing a series of treatments to address not only her first concern, but at some point, her secondary concern, and so on.